Most marijuana enthusiasts prefer plain old weed, and it’s pushing cannabis companies to focus on cheap flower over vapes or edibles.

If it ain’t broke, don’t fix it.

Cannabis consumers in US states where the drug is legal and in Canada still vastly prefer regular old marijuana over fancy new products like edibles, vaporizers, and concentrates, according to new data from cannabis analytics startup Headset exclusively shared with Business Insider.

Aurora just had one of the most disastrous quarters ever for a cannabis company, and analysts say it has an uphill climb to turn things around.

– Read the entire article at Business Insider.