Cy Scott, Brian Wansolich, and Scott Vickers had just sold their popular cannabis directory Leafly to Privateer Holdings. As they plotted their next endeavor, one word kept coming up in almost every conversation: data.
The legal pot trade was starving for it. Brands were coming on the scene in droves. Investors were pouring in millions of dollars. And there were any number of ways to deliver pot to consumers — plant strains, oils, tinctures, vape pens, candies, sodas and more.
Yet hardly anyone knew, at least when it came to numbers, what consumers liked most.
“We didn’t really understand consumer behavior and market trends,” Scott said of the marketplace at the time. Brands, he said, were “throwing everything at the wall and seeing what might stick.”
