Maker of fancy fruit baskets adds a little cannabis to the mix.
It was just a matter of time. Edible Arrangements, better known for its creative and tasty fruit baskets, is trying its hand at CBD.
According to Forbes, the company has a secret weapon in its back pocket — its long-standing trademark of the word “edible” and related terms — as it enters an increasingly crowded CBD marketplace.
“If someone ever asked me if I would ever go into the cannabis area, I wouldn’t hesitate to say no way,” said Tariq Farid, founder of Edible Arrangements and CEO of Edible Brands.
Fifty participants will be administered cannabis through a mouth spray and observed over a period 14 months.
Australia will soon be home to what researchers hope will be a highly effective medical trial.
In a world-first, the effectiveness of cannabis will be tested on dementia patients in Perth. Fifty participants, aged 65 or older and suffering from the disease, will be administered cannabis through a mouth spray and observed over a period 14 months.
