Don’t neglect the packaging design process. As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with sophisticated marketing strategies. In the messy throes of brand strategy, in-store design, social media marketing, digital advertising and more, packaging design remains an underestimated piece of the mix. Cannabis product packaging is a quiet sales pitch to your customers to buy…
