Grow Life 420

According to a report in the journal JAMA Network Open, American adults report drinking 14% more often during the coronavirus pandemic than usual. The increase in frequency of drinking amongst women was more pronounced, with heavy drinking episodes (four or more drinks within a couple of hours) up by 41% during the pandemic.

At the same time, the World Health Organization (WHO) firmly advised that alcohol use can compromise the body’s immune system and “increases the risk of adverse health outcomes.” The WHO stated. “Therefore, people should minimize their alcohol consumption at any time, and particularly during the COVID-19 pandemic.”

Much like wine and dinner pairings, the cannabis industry has matured to introduce product and dinner pairings of the same nature. The unique tastes, aromas, and experiences offered by the world of new varieties of cannabis products are used to complement food textures, tastes, and aromas.

– Read the entire article at Benzinga.

There’s been plenty of talk about how cannabis has gone mainstream. With the majority of states legalizing some form of cannabis use and last year’s Farm Bill permitting industrial hemp growth in the U.S. again, cannabis advocates are now turning their attention towards the end of federal prohibition.

The fallout of cannabis transforming from the pinnacle of the counterculture to something over 6-in-10 Americans support legalizing presents a new problem for cannabis retailers. For decades, the illicit nature of pot created its own mythos, whose flames were fanned by music legends and cult movie classics. Now, the rug has been pulled out from retailers who are looking to discover what makes people buy pot once it is legal.

Or, as Brendan Bures wrote for the Observer: “Cannabis clearly doesn’t have the burden of being ‘cool’ anymore.”

– Read the entire article at Forbes.