For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success. IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the American economy from the tangible — land, vehicles, factories — to the intangible — patents, copyrights and brands — reflects a broader transformation of market dynamics. - Read…