#KahliBuds #MMJ #CBD #THC

While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi. 

Learn more at https://elementapothec.com 

Key Takeaways:

[1:05] Davina's background in the e-commerce space and how she came to start Element Apothec

[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products

[7:48] Davina's decision to launch Element using equity funding and how she's successfully targeting investors

[11:36] Equity crowdfunding vs traditional crowdfunding and how Element is prioritizing their growing capital 

[13:38] How to create a killer marketing campaign and why that's especially important when crowdfunding

[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends" 

[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years

[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years

420GrowLife

via www.KahliBuds.com

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