In rural Ridgway, Colorado, what was once a dressage riding arena on a 230-acre equestrian ranch transformed into a 30,000-square-foot indoor cannabis cultivation in 2019. Two years later and a few hours north, Dalwhinnie Farms debuted a retail extension — a fancy, flagship boutique in Aspen.

Dalwhinnie Farms is deliberately extravagant. It’s why the family-owned company chose Aspen over nearby Telluride. Known as one of America’s most affluent Zip codes, and notoriously as “Fat City,” Aspen is obviously opulent—from Gucci, Louis Vuitton and Prada lining quaint streets to five-star hotels welcoming worldly tourists to titans residing on “billionaire mountain.” Despite this reputation, the ski town can also be refreshingly down-to-earth with a tight-knit community of year-round residents and rich history from its late-1800’s beginning as a bustling silver mining hub.

– Read the entire article at Forbes.