Three years ago, Hans Brand had his “eyes opened” to an issue that would change his family and his company.

Brand is a co-owner of Autumn Brands, a cannabis grower in Santa Barbara County Calif. As Autumn Brands transitioned from a nonprofit MED collective into the state’s newly legal REC market, Hans said he was issued a challenge to stop using pesticides – even those billed as “organic” – on his crop.

The person pointed out that some pesticides had been deemed safe for use on edible crops, like vegetables, but that not much information was available on the effects of burning and inhaling those same chemicals.

– Read the entire article at Forbes.