El Planteo, a Spanish-language media outlet dedicated to delivering news on cannabis, hemp, CBD, psychedelics, gender issues, ecology, investing, local culture, trends, and more, announced its official launch in partnership with Benzinga, a dynamic and innovative financial media outlet that empowers investors with high-quality, unique content, coveted by Wall Street’s top traders.

“We noticed a lack of good financial content related to emerging industries and progressive topics in the Spanish-speaking world. Being from Argentina, I felt like we had to be pioneers in this space, providing a young readership in Latin America and Spain with information on business, finance, and culture,” said Javier Hasse, CEO, and Co-Founder of El Planteo. “We want to engage our readers with interesting, diverse content, while also empowering them to build their own businesses and invest in others.”

With a potential adult-use market of over 500 million people, a patient population close to 5 million, and low production costs, Latin America is quickly becoming one of the most significant cannabis markets in the world. According to a 2018 study by Prohibition Partners, the combined adult-use and medical cannabis market in Latin America is expected to reach $12.7 billion by 2028.

Recognizing the importance of this rapidly developing market, Benzinga teamed up with cannabis journalist and best-selling book author Javier Hasse, who currently serves as Managing Director of Benzinga Cannabis, to create a platform where Latin American readers and entrepreneurs can stay up to date about industry news and trends, culture, investing tips, and much more more.

“When we brought up the idea of expanding into the Spanish-language market, Javier mentioned he had a project of his own that needed funding. After analyzing the idea, market potential and necessary budget, we decided this would be a great course of action to supplement our larger Spanish offering through Benzinga España, with a more locally-focused media outlet, El Planteo,” added Benzinga CEO Jason Raznick.

Initially released as a beta test, El Planteo has proven to be extremely successful, with very strong traffic (doubling consistently month over month over the last six months) and a large amount of content, both original and translated from a long list of media partners around the world.

El Planteo’s content has been republished on Benzinga, High Times, Forbes Argentina, Investing.com, Ámbito Financiero, Flipboard, Yahoo, and others. Content partners include Benzinga, DoubleBlind Magazine, Confident Cannabis, Goldleaf, Pick Up The Fork, Flowertown, Green Market Report, Aunt Zelda’s, The Medical Cannabis Community, Weedmaps, The Cannigma, Hoban Law Group, Cannabis & Tech Today, and others.

Green Market Report provides some content to El Planteo.