A trio of former basketball stars are well into their second careers as cannabis entrepreneurs, something the ex-athletes hope will also improve society.

At a Bezinga conference this week, Isaiah Thomas, Al Harrington and John Salley explained how their new roles are not just about making money, but inextricably linked to combating social inequality.The three former players are each at varying stages in developing their own cannabis brands.

On Monday, they talked about their plans as pioneers in the nascent industry, and in some cases, it’s also a family affair. Thomas’ son Joshua serves as CMO for their CBD-focused partnership, Vesl Oils; and Salley’s daughter Tyla parlayed her college tuition fund as seed capital for her lifestyle brand, Deuces22.

– Read the entire article at Yahoo News.