At first glance, they don’t seem to have much in common: college administrators seeking new revenue sources because their students have all gone home, and displaced workers looking into the legal cannabis industry because it’s still hiring during the pandemic. But the groups are converging. Five universities (with more in the pipeline) are working with Green Flower Media to provide coursework on growing, testing and selling legal cannabis.

Max Simon, Green Flower Media’s founder wasn’t getting much traction pitching cannabis-related online course content to American universities in 2019. Then the Coronavirus hit, and colleges started pivoting as fast as they could to online education, including not-for-credit “continuing education” offerings that could help re-train workers and add revenues to college coffers.

At the same time, cannabis production and sales were deemed “essential” businesses during the pandemic and allowed to remain open by the states where it was legal for medical or recreational purposes.

– Read the entire article at Forbes.