4/20 is the biggest holiday of the year for the cannabis industry. Because of COVID-19 and the stay home order, businesses say this year will look very different.

4/20 is arguably a pot smoker’s favorite holiday.

It’s also a day when Oregon’s pot shops see a huge spike in sales, and a day the industry plans and prepares for months in advance.

This year, in 2020, all of April is technically 4/20, and it was set to be dope. The industry was really leaning into the marketing of 4/20/20.

– Read the entire article at KGW8 News.