After being shunned for their big-city counterparts, smaller Southwestern cities are finally getting cannabis retail stores.

Nearly one year after the brick-and-mortar business began opening in Ontario, setting up shop mostly in mid-sized and large cities, operators are now setting their sights on places the size of St. Thomas (population 39,000) and Stratford (31,500).

“It’s much like any other retail. You’re looking for the biggest untapped market, not necessarily the biggest market,” said professor Michael Armstrong of the Goodman School of Business at Brock University.

– Read the entire article at The Stratford Beacon Herald.