Follow this expert advice to create a business plan that proves you know what you’re doing and can start and grow a profitable cannabis business.

In every section of a business plan, investors are looking for a depth of knowledge about your industry and your business and the ways in which you’re preparing to manage with all the considerations identified. They’re looking for what you’re doing and why, who’s involved, and how you’ll be able to execute. They want to see a solid playbook that will serve as a set of operating principles to get them through unforeseen challenges when things don’t go as planned.

Here are some recommendations to help you write each section of your business plan:

– Read the entire article at Entrepreneur.