Supply chain logistics is a headache and a half across any industry, but the difficulty level goes way up within the world of cannabis. Because of federal laws, FedEx, UPS and USPS are not an option. Distributors need a variety of licenses and must operate within specific regulations. For example, cannabis brands must either become their own first-party distributor, with W2 employees and company-owned cars, distribution centers, etc., or use a licensed third-party distributor.

Wayv, the B2B cannabis logistics platform founded by serial entrepreneur Keith McCarty, is looking to solve this problem with the launch of its Dynamic Distribution platform. Of course, Wayv has been operational for upwards of a year, having received $5 million in seed led by Craft Ventures’ David Sacks (former co-worker to McCarty from the Yammer days) back in October 2018.

– Read the entire article at Tech Crunch.